Built & Booked is a high-level transformation experience created for wedding professionals who are ready to completely elevate both the operational and design sides of their business.
Over the course of several months, we work closely together to build customized workflows, automations, client experience systems, CRM processes, backend strategies, and a beautiful brand and website tailored specifically to your business goals.
This experience combines implementation, strategy, coaching, and accountability to help you create a business that feels streamlined, intentional, and scalable.
This experience includes:
- Initial Coaching call to discuss current lead system and personalized road map of what the lead system will look like
- inquiry workflow
- scheduler
- lead automations
- follow-ups
- inquiry questionnaire
- lead tracking pipeline
- canned responses
- Off boarding call to review and ask questions.
- Initial Coaching call to discuss current current system and personalized road map of what the new system will look like
- Questionnaires (up to 3) and canned emails for all questionnaires sent
- Notes within Aisle Planner (Up to 4 Templated notes)
- Offboarding call to review and ask questions
- Initial Coaching call to discuss current current system and personalized road map of what the new system will look like
- Contract and Invoice Workflow/Checklist
- Build out of up to 3 Wedding Contracts with consistent merge fields
- Build out of up to 3 Wedding Invoice templates
- Canned Emails when sending contracts and invoices throughout the planning process
- Offboarding call to review and ask questions
- Designed to simplify consultation booking and meeting management.
- This system may include:
- Initial Coaching call to discuss current current system and personalized road map of what the new system will look like
- Scheduler integration
- Calendar setup
- Booking workflow setup
- Automated confirmations
- Reminder automations
- Consultation organization
- Internal calendar structure
- Offboarding call to review and ask questions
- Full visual brand identity
- Color palette + typography
- Logo suite
- Brand direction
- Custom Showit website
- Mobile optimization
- Strategic copy written for your audience
- SEO setup
- Launch graphics
- Showit course access
- Submission of sitemap to Google
- Four optimized blog posts
- Established wedding planners
- Multi-associate teams
- Luxury planners
- Wedding pros scaling quickly
- Businesses ready to operate at a higher level
meet your team
The ultimate dream team for your creative or wedding biz.
A combined 25+ years of experience and millions in sales.
owner of the wedding company of virginia and the planner's perspective
Jess Aiken
owner of ribbon & ink
Katie Durski
Most wedding pros don’t actually have a marketing problem.
They have a systems problem.
Behind so many beautiful brands are overwhelmed business owners trying to hold everything together with screenshots, sticky notes, inbox flags, and pure survival mode.
That’s where I come in.
For over 13 years, I’ve worked inside the wedding industry building backend systems, workflows, automations, and client experiences designed to support luxury-level service and high-volume execution.
From inquiry workflows and onboarding systems to planning processes and operational organization, I’ve spent years refining the exact backend strategies that helped our team:
- manage hundreds of moving parts
- create elevated client experiences
- streamline communication
- improve lead response times
- and scale without completely burning out
I genuinely love the backend side of business.
Not just the pretty parts.
Not just the branding.
But the systems that actually make a business run well.
Because beautiful businesses deserve backend systems that support their growth — not slow them down.
I’ve been creating brands and websites for wedding professionals for over fourteen years, and along the way, I’ve learned that truly successful businesses aren’t built on pretty design alone:
They’re built on the seamless blend of a strategic brand, an intentional website, and thoughtful behind-the-scenes systems that actually support growth.
Over time, I’ve developed a proven website content framework designed to do more than just look good—it’s built to connect, convert, and consistently bring the right clients into your inbox. Because at the end of the day, your brand should not only reflect your work beautifully, but also work for you.
What I love most is helping creatives step fully into the business they feel called to build—through intentional design, clear messaging, and a brand that feels like home. And yes, I truly love having a hand in every single inch of your brand.
Somewhere along the way, I became what I like to call a “Katie of Many Trades” (not to be confused with a Jill of All of ‘Em).).
Instead, I’ve built a skillset that allows me to see the full picture—from brand identity and website design to client experience and systems—so that every piece works together with intention.
Because when it all aligns? That’s when the magic really happens.